 |
Transactional
Customers
Don’t need
information or relationship – want the best price.
|
|
Relationship
Customers
Want you to know who
they are and what they need.
|
|
Information
Customers
Don’t need a
relationship but expect some education.
|
|
Partnership
Customers
Have a high
relationship and high information need. They want you to be proactive , to
know them well and to educate them. |
