Advertising

Retail Management Associates publishes a monthly "Ad Ideas" newsletter.  Its purpose is to provide Independent Retailers with a stimulus for their own ads.  Each newsletter includes a discussion of an advertising or marketing related subject along with a couple sample ads.  The ad samples are not intended as finished ads.  Hopefully, something in the sample ads will stimulate each retailers own creative ideas which will turn into something productive.

Here are a few samples, listed by discussion topic.  The files are in Adobe PDF format and require Adobe Acrobat Reader to view.  Acrobat Reader can be downloaded for free at the site shown below.

  So... What's Your Internet Strategy
  Positioning - A Competitive Edge
 Advertising with Staying Power
  Seven Steps to Advertising Creativity
  Creative Ads - Where Do They Come From
 Advertising Believability
  What Do Customers Want
  Target Your Advertising
  Develop a Written Marketing Strategy

 

 

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Last modified: January 03, 2008