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Building Competitive Advantage 5 Customer Service Strategies These are tough times in the retail business. Competition continues to intensify, new competitors are coming from directions that didn't exist 5 years ago. New stores are being born faster than babies are. Large retailers are no longer opening stores across the country to serve new markets, they're opening them to steal someone else's customers. Yet in this highly competitive market, some companies are thriving rather than shrinking. They're increasing volume & profits, hiring more people (when they can find them), entering new markets and adding new product categories. As the competition heats up, there is a definite need for a "Competitive Edge." The Secret of Successful Retail Companies Bringing the Customer to the center of the organization. "Customer Centered" companies go farther than simply preaching customer service to their staffs. Ignoring the short-term bottom line, they focus intently and exclusively on the customer. They continually ask, about everything they do - "How will this add value for our customers? The ability or inability, as the case may be, to develop and maintain strong customer relationships will be the deciding factor in the future success of every retailer. Here are 5 strategies that form a concrete, practical process for growing your business around your customer - even in tough times. 5 Strategies 1. Focus on a Specific Group of Customers for Whom You can Create Exceptional Value. 3. Create Collaborative Teams to Serve Customers 4. Revolutionize the Customer Interface 5. Move to Hands-On Leadership Overall Business Results Improve When...
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