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Be
directly linked to the customer
What would your customers describe at the ultimate buying experience?
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Be
linked to company culture
It must be consistent with company culture and values.
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Be
linked to critical points in the process
Recognize when customers are making key decisions.
Be there when the customer needs you.
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Integrate
measurement
Should be a specific, systematic process with measurable results.
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Not
be just for the front line
Include the entire organization. |
