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Goals & Objectives Once the background work is done, it's time to set Goals & Objectives for the company. Generally, Goals & Objectives includes the following: uCompany Goals
u Company
Definition - Who do you want to be as a company?
u Market
Definition - What part of the overall market will you participate in?
uMarket
Position - What position in that market segment will you occupy?
uFinancial
Objectives
u
Gross
Sales - How much will you sell this year, next year, in 5 years?
uCost
of Goods - What will you pay for the goods you sell & can it be
reduced?
u
Net
Income - How much will increasing Sales and reducing costs change your
net?
u
Return on
Investment - How can your increase the productivity of your investment?
uMarketing
Objectives
u
Sales
Dollars - Quantify projected sales in dollars.
u
Sales
Units - Quantify projected sales in units.
u
Market
Share - What % of the total market will you sell?
uDistribution
Channels - What channels will you use? Retail, Wholesale, Contract?
u
Advertising
Awareness - How much awareness of your company will your target
customers have?
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