Goals & Objectives
Once the background work is done, it's time to set Goals & Objectives for the company. Generally, Goals & Objectives includes the following:
u Company Definition - Who do you want to be as a company?
u Market Definition - What part of the overall market will you participate in?
uMarket Position - What position in that market segment will you occupy?
u Gross Sales - How much will you sell this year, next year, in 5 years?
uCost of Goods - What will you pay for the goods you sell & can it be reduced?
u Net Income - How much will increasing Sales and reducing costs change your net?
u Return on Investment - How can your increase the productivity of your investment?
u Sales Dollars - Quantify projected sales in dollars.
u Sales Units - Quantify projected sales in units.
u Market Share - What % of the total market will you sell?
uDistribution Channels - What channels will you use? Retail, Wholesale, Contract?
u Advertising Awareness - How much awareness of your company will your target customers have?