Strategic Plan

Strategic Plan

The Strategic Plan is the plan by which you intend to achieve the Goals & Objectives you've set. It should be a written plan. With such a plan in hand, you can better judge whether the business actions you take are appropriate and will help you achieve your goals.

Your Strategic Plan...

uShould include:

	vDescription of target customer.
	vCompetitive market segments company will compete in.
	vUnique positioning of the company.
	Reasons why uniqueness is compelling to buyers.
	vPrice strategy versus competition.
	vMarketing spending strategy.
	vPossible market research & training.

uShould also:

	vDefine the business.
	vPosition the business as a leader, challenger, follower or niche player.
	Define the business personality or image desired in the minds of buyers.

Strategy Statement Tests - If the statements in your strategy are measurable and actionable and work to differentiate your company from the competition, congratulations! If not - revise them until they do.

The first test of any business, small or large, is its uniqueness when compared to its competitors. Successful businesses find ways to make their products and services stand out from the crowd, at least the crowd in their immediate market area.

Cut through the advertising clutter with a distinct, consistent business identity that is easily remembered. Differentiate yourself from the competition in those attributes that are most important to your target customers. You must take the initiative in "positioning" your business in the marketplace. If you fail to establish your position, your customer's perceptions and competitors efforts will do it for you and this often results in an incomplete or distorted view of your company.

[ Home ] [ Feedback ] [ Search ] [ News ] [ About Us ]