What Do Shoppers Love & Hate?
Love
Touch
Mirrors
Discovery
Talking
Recognition
Bargains
Hate
Too many mirrors
Lines
Asking dumb questions
Goods out of stock
Obscure price tags
Intimidating Service
From "Why We Buy" by Paco Underhill
If you'd like to read a book that has all kinds of valuable insights into how you can better serve your customers, this is it.
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